What to Expect! Swahili Fashion Week 2013- The biggest fashion annual event in East and Central Africa

Swahili Fashion Week is upon us once again for its 6th event taking place from the 5th to the 8th of December 2013 in Golden Tulip Hotel Dar es Salaam Tanzania. Swahili Fashion Week is a platform founded and created by celebrated Tanzanian couturier Mustafa Hassalini in 2008. Now in its 6th year, it has become the biggest fashion annual event in East and Central Africa.

Swahili Fashion Week 2013

Swahili Fashion Week is a fast growing platform for fashion and accessory designers from Swahili speaking countries and other African countries to showcase their talent, market their creativity and network with clientele and the international fashion industry

Swahili Fashion Week aims to improve the design quality output from Tanzania and East Africa, to promote Tanzanian Fashion Brands and provide a platform for up coming Tanzanian designers. It also aims to create future markets for Tanzanian products in the diaspora market. In addition, Swahili Fashion Week seeks to emphasize to the region that fashion is an income generating creative industry while promoting “Made in Africa.”

This year’s event is set to provide fashion shows from up to 40 designers from Tanzania, Zambia, Kenya, Zimbabwe, South Africa, Rwanda and Uganda. The fashion events will take place from the 6th to 8th of December. Swahili Fashion Week will also be offering designers the ability to participate in the Shopping Festival in displaying and selling their goods, meeting target clients, networking and exchanging business ideas.

SFW Designer Schedule

SFW Designer Schedule

SFW Shopping Festival

SFW Shopping Festival

Swahili Fashion Week will also have an award show in the following categories, to name a few: Best Men’s Wear, Best Female Model, Fashion Blog of the Year, Accessory Designer of the Year, Best East African Model, East African Designer of the year, Stylist of the Year and many others. Some noted nominees are Jamil Walji from Kenya (East African Designer of the Year), Doreen Mashika (Accessories Designer of the Year), Mashariki Mix M-Net (Fashion TV Program of the Year) and Ally Rehmtullah (Innovative Designer). See below for means and ways to vote and more information.

SFW Awards Categories

SFW Awards Categories

There will also be the first ever Pop Up Shop hosted by Alexis Graham wife of the Canadian High Commissioner to Tanzania at their official residence on Toure Drive on 8 December from 10am to 3pm, entrance free.

Swahili Fashion Week 2013 Swahili Fashion Week 2013

Furthermore, on the 8th of December, the US Agency for International Development (USAID) will be hosting a designers/stakeholders workshop as part of its efforts to introduce new talent to the US market and foster business linkages under the African Growth and Opportunity Act (AGOA). AGOA was signed into US law on May 18, 2000 as Title 1 of The Trade and Development Act of 2000 offering tangible incentives for African countries to continue their efforts to open their economies and build free markets.

Swahili Fashion Week 2013

The topic will be “AGOA and integrating Design and Marketing” featuring presentations on US retail channels, brands, trade and trends in key product categories as well as useful strategies to tailor products that appeal to US buyers and markets. This should be a fantastic opportunity to take your business to the next level and learn more.

Here are a few photos from Swahili Fashion Week 2012 (5th Year)

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

Swahili Fashion Week 2012

With the event growing and the bar being set higher every year, we look forward to seeing what this year will bring.

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