Infidel – ‘a disbeliever in something specified or understood’. It’s hard to miss or ignore a pseudonym like Style Infidel. The title belongs to the award-winning stylist, Tosin Ogundadegbe. An attention-grabber, once it has drawn you in, you stay because the portfolio speaks louder than the enthrallment of the name. His solid fashion background has seen him styling everything from look books and adverts to runways and editorials. With the intent to stay true to his alias, Ogundadegbe plays with bold colours and style-fusion to transform pieces into wearable art.
Ogundadegbe started his styling career by shopping for immediate family and creating looks for their special occasions. With time and referrals, he was able to build up a strong network of clients that help him further grasp the business side of styling in the fashion industry. However, it wasn’t until 2010 that he had his big break. He styled his first shoot themed ‘Under Construction’ and it became the springboard that not only opened up his career to more opportunities, but also pushed him to seek growth within the industry. Thus, he evolved to incorporate the titles fashion writer, fashion consultant, and creative director to his repertoire.
He may have studied philosophy at the Obafemi Awolowo University, but his attention to detail, knack for intricate curation and ability to visually manifest concepts has made him an influential force behind the scenes. While he is at a point in his career where working with celebrities, fashion brands and magazines have become all in a day’s work, he still draws inspiration from ‘seeing people look classic and elegant on a budget’. Perhaps this is how he’s able to make any style appear captivating; be it a static lookbook or dynamic editorial. Below, we highlight some of the stunning projects Ogundadegbe has lent his styling and creative direction to:
The Masterpiece 2018 collection by Sketch Nigeria
This collection moves away frim the traditional concept of menswear to provide a unique approach to men’s classic style. The Masterpiece collection speaks to the modern man through fabrics of a debonair nature, colour manifestation and dexterous details.
Moofa’s A/W 18 Collection
For its Autumn Winter Collection, this Nigerian women’s wear brand released ‘Senior Geh ti fun won tan’. Loosely translated, the Yoruba phrase means ‘Stylish girl killing it’. Moofa combined culture and urban-chic style to show the beauty of bringing together bold opposites.
Polo Avenue’s SS18 Campaign
Some are of the notion that mixing in multiple designer brands can come across as tacky and gaudy. But for Polo Avenue’s SS18 campaign, they set out to prove that you can combine brands in a classy and visually aesthetic way. To ensure it was an artsy succeed, the popular luxury store, whose flagship store is based in Victoria Island, called in The Style Infidel as creative director. The campaign that proudly displays bold colours & movement, featured accessories from fashion houses such as Gucci, Jimmy Choo, Salvatore Ferragamo, and Valentino, to mention a few.
“I Was Igbo Before The Man Came”
Inspired by the movie, Half of a Yellow Sun, Ogundadegbe created this editorial story to articulate that they already had a cultural identity pre-colonialization. That they indeed had a sense of identity and deep awareness of what their ethnicity stood for. The idea came to Ogundadegbe whilst discussing issues of cultural identity, colonialism and culture with his friends and he was compelled to manifest this conversation aesthetically in a fashion editorial.
This collection that was released over the 2017 holiday season had functionality at its core. Nuraniya fashioned pieces that would allow women to make bold statements via minimalistic outfits. The collections accentuated the female physique through simple silhouettes that played with colour combinations, curated fabric choices and becoming designs. Ogundadegbe offered the creative direction, working with photographer, Folu Art Studio, model Funke Williams and makeup by Lee Blend Studio.
Josephine The Technicolorette
Further showing of his ability to work with colours, Ogundadegbe was the creative director on this project as well. The result was a colourful editorial that expertly combines the crossing of style genres and colour combinations.
ALA 2018 by Femy Toys
This menswear label strives to perfect the art of a well-tailored suit that their clients can not only express their sense of style, but also live and breathe in conformably. The mix of contemporary and traditional, minimalism and flamboyance, results in a range of impeccably fitted suits that accentuates the physical form. The style Infidel came on board to offer creative direction and styling to the project while Tosin Akinyemiju Studios visually brought the concept to life.
‘Petals and Pastels’ by Ann Cranberry
Designed by rising Nigerian label, Ann Cranberry, this debut collection complete with intricate details was designed for red carpet affairs. According to the creative director of the label, Anu Obasa, it was inspired by the, “beauty, innocence, ethereal and understated essence of pastels and petals from a figurative perspective.” Ogundadegbe oversaw styling and directing, while Jerrie Rotimi was the creative behind the camera.
‘AJO’ for Ejiro Amos Tafiri
The Style Infidel created this non-fictitious narrative that showcases designer – Ejiro Amos Tafiri’s six-year journey as a designer in Nigeria. According to Farabale Weekly, Tafiri, “has been able to tell her personal story through creating signature garments that have her emotions stitched to its very soul, creating an original range of best sellers that have become signature to the label.”
So those are our nine picks from The Style Infidel’s impressive portfolio. Did we leave any iconic shoots out? We’d love to hear your thoughts in the comment section below.