Business

Sandal Your Soles with Rwandan Shoe Brand, UZURI K&Y
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Every personal shoe collection needs sandals. On a continent that receives its fair share of sunny days and heat waves, these chic alternates to flip-flops are a necessity. However, just because you need them doesn’t mean that they should be...
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THANDO’S SHOES: Foldable Ballerina Flats Inspired by Africa
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You don’t really understand how uneven the sidewalks of Nairobi are until you have to traverse the city the day after leg day. Heel wearers are often lauded as brave or denigrated as utterly disrespectful to the shoe craftsmanship for...
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Who Is Ruling Athleisure And What Can We Learn From Them?
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If lifestyle is king, athleisure is but a humble servant; a necessary connective vessel. Athleisure labels, new and old, are available in the market today to make this wardrobe staple available across the board. Whether the consumer’s goal is to...
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Athleisure Appeal: Why Comfort Got The Couture Treatment
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In 2016, Nike CEO - Mark Parker -  made a bold declaration that “Leggings are the new denim”. And who can discredit that fact? Somehow this style paradox, that combines relaxation and activity, has become popular across the board. Everyone from...
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RTW Fashion Like A Boss: Vivo Activewear’s Wandia Gichuru
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"Let’s take Made in Kenya to a whole new level!” Words the co-founder and manager of Vivo Activewear, Wandia Gichuru, confidently champions on their dynamic website. Since 2011, this ready-to-wear (RTW) brand has steadily grown from an idea to a...
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TDS Creatives: Behind The Beautiful Work of Mario Epanya
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Glamazonia. The Vogue Africa Campaign. BEAUTIFUL. These are just some of the outstanding projects by Paris-based commercial beauty and fashion photographer Mario Epanya. Throughout his career, he’s been working to promote "diversity in fashion and portraiture through a visual story...
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TDS Creatives: Honey Ogundeyi & The Fashpa
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[Image: Ademola Odunsami]   We’re going to let you in on a well-known secret. There’s more than enough fashion-industry pie to go around. With The African Fashion Industry said be worth over $50bn, and how on-trend African youths are considered...
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Pay Day: How Much Should Fashion Designers Take Home?
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This is not a guessing game. True, you became an independent designer for the love of the craft. But that doesn’t mean you don’t want a pay day too. Paying yourself little to no money could result in a constant...
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How are you Still Here? Dress Up and Ship Out that Dead Inventory Stat!
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“I like my money right where I can see it... hanging in my closet.” That’s great for Sarah Jessica Parker, but not so great if you’re a fashion designer or retailer. To see the same products handing in your store,...
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Fashion’s Little Helper: Tech Tools To Manage Your Business
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Let’s face it. As a creative, you’d much rather be creating a new design or working on your latest idea than balancing numbers and spreadsheets. However, the latter’s significance can’t be denied. Finances and analytics are just as important as...
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Loaning your Fashion to Stylists and Publications? You Need This!
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Prominence. It’s one of the most strived for elements of success in fashion industry. The great thing about the fashion industry is that there are creatives such as fashions stylists and photographers who can help nudge a little further into...
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Hey Big Spender: Why You Should Consider Men’s Fashion As A Designer
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Menswear finally did it. It got over the preconceived hang-ups, climbed out of the closet and out of the shadows of womenswear. Previously, shopping trips to the then-popular fashion chains proved unsatisfying and the outwardly display of being ‘into fashion’...
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Every Successful Fashion Brand Has An USP, What’s Yours?
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The earth is about 4.543billion years old, so the chances of original thought are slim to none. Yet, there's still enough room for all players to come into the market. It all comes down to how you deliver or package...
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To Runway or To Run Away: Signs A Fashion Show Is Right For You
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Almost every designer dreams of the runway. Having this orchestrated frenzy of lights, models, glamour and photography all centred on your creations as they sashay down the catwalk. And no one can blame them, it is a form of validation...
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