Opinion

DJ Shock Africa speaks about her career, mentoring and fashion in Kenya
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A graduate of Homeboyz DJ Academy, DJ Shock Africa has played backup DJ to Groove Award winners such as Eko Dydda, Juliani, HolyDave and Kelele Takatifu to name a few. DJ Shock Africa, otherwise known as Jacqueline Geoffrey, has also...
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Is Kenya ready for the exclusive world of luxury?
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In case you had missed this article posted in the Business Daily on 24 February 2014, we received consent from the author, Maryanne Njeri Maina to post her article here. She touches on issues of luxury, haute couture and what that...
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CNBC Africa takes a look at the Kenyan Fashion Industry- Trends, Growth and Challenges
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The Kenyan fashion industry, challenged by the second-hand market which is cheaper than custom-made or import clothes, is experiencing a rapid change with the growth of the middle class, which has attracted luxury fashion houses to set up shop across...
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Some Things Will Need To Change- Fleeing from Mediocrity
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Previously Sandiso Ngubane said the following in his article “South African Fashion Must Not Condone Mediocrity” in 2011: “I believe everyone in the fashion industry, for it to grow to its full potential, should be held to the highest standard,...
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Some Things Will Need To Change- Pursuing Excellence
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One thing that is true is this. If you are going to do something, do it with all of your might and soul. Do it wholly and to the best of your ability and when you need to teach yourself...
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Inspiration Monday! You can achieve much more than you think- “Find a Way!” Diana Nyad on TED
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“A lot of athletes have this sort of invincibility: [The jellyfish] should worry about me. I don't worry about them. I'll just swim right through them.” Diana Nyad In the pitch-black night, stung by jellyfish, choking on salt water, singing...
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Video Fashion Editorial Campaigns/Films we loved this year… 2013
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Over the year, there have been some notable fashion editorial video campaigns that we have loved. We want to take this time to recap some of the those and share them with you here. 1. Dior: Versailles Campaign The Château...
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Inspiration Tuesday! Failing all the way to success Jason Njoku on TedxEuston
Inspiration Tuesday! Failing All the Way to Success: Jason Njoku at TEDxEuston
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Jason Njoku , is a Nigerian internet entrepreneur, and is CEO and founder of Iroko partners, the largest distributor of Nigerian music and movies online. Jason studied at the University of Manchester and grew up in the UK. Most Nigerians...
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Lack of racial diversity in the fashion industry
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“There is a time where silence is not acceptable at all…If the conversation cannot be had publicly in our industry -- then inherently there is something wrong with the industry." Iman Abdulmajid Activist and former model Bethann Hardison, formed the...
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TIPS on staying relevant in the fashion industry
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Previously… Essentially, this is a challenge to designers. Distinguish yourself and create create create. This is also to encourage designers to step out of their comfort zones (i.e Ankara/Kitenge everything) and be adventurous in their designs. People buy what’s relevant...
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Trends in Kenya…or the lack thereof [Part II]
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Previously… Essentially, this is a challenge to designers. Distinguish yourself and create create create. This is also to encourage designers to step out of their comfort zones (i.e Ankara/Kitenge everything) and be adventurous in their designs. If you are committed...
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Trends in Kenya…or the lack thereof [Part I]
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It would seem that the fashion industry in Kenya is booming. But is it really making an impact. Its one thing to have events right left and center but is there a change in the way Kenyans are dressing? Are...
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Favourite Fashion Editorials
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To begin with, fashion editorials, compared to commercial adverts, tell a vivid story. They capture a feeling, an image, a moment created to portray the perfect situation/venue for the clothes and accessories. It makes you travel to a far distant...
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Disability and Fashion
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Now this is something I have never really thought about and by the looks of things, it’s becoming a real issue. I met a lady once who, after the usual casual introductions and telling her what The Designers Studio was...
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