In this brilliant campaign for the Fall/Winter’ 13 collection, Kenzo Paris doesn’t disappoint. Its incredibly fun, unique, vibrant and catchy. This musical experience is without a doubt the most original and memorable.
Carol and Humberto, creative directors of KENZO, described this campaign as the following:
“For our Fall/Winter 13 collection video we wanted to pay reverence to a culture, rite and form that we have been obsessed with for a very long time. This film is an ode to Bollywood dancing. The movement, the choreography, the energy, the color – all of the elements that contribute to this traditional Indian style of dance is beautiful and we felt it the perfect way for us to express the intensity and spirit of the garments from our women’s Fall Winter collection. Three girls, nimble and elegant, move with an agile grace through the darkly room, lit only by the headlights of the cars and an oversize lamp, a reference to the powerful moon that looms over every movement. The all-seeing eye, a prominent print in the collection, tattooed now in the dancer’s palms alludes to the strength of extra vision, and also to a spiritual protection from above.”